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“Modern relationships are multiple-faceted which is the reason why we picked ruby just like the the new-name,” says freshly appointed Chairman James Millership . “We love you to definitely ruby have a sensuous, feminine top quality, connotes worthy of and you can fits towards fresh start we are in the process of,” according to him.
Pick Your Second Changes Life is Brief. Provides an event.Segal confirms ruby has officially dropped Ashley Madison’s signature tagline: Life is Short. Have an Affair. “It was a limiting label that’s out-dated and doesn’t speak to the wide variety of connections people find on Ashley Madison,” says Segal. “Close to 45% of our members are single, over 50% are attached and they are interested in a wide range of experiences. While remaining true to our roots, Ashley Madison needs to evolve, grow and attune to modern sexuality in 2016,” he says.
The old tagline has been decrease out of AshleyMadison and you may, as of today, substituted for Get a hold of The Moment.